Strikeforce Still Pushing Pay-Per-View Despite Fedor Emelianenko’s Upset Loss

Written by Tom Ngo
June 28th, 2010

Strikeforce CEO Scott Coker

Despite Fedor Emelianenko’s shocking upset loss to Fabricio Werdum on Saturday night, it still appears to be go time for Strikeforce’s first pay-per-view event. Although no official confirmation was made, “Fedor vs. Werdum” dos could certainly headline the company’s first PPV show.

“I think more people are going to want to see the rematch,” Strikeforce CEO Scott Coker told MMAjunkie.com of the attention a mulligan would garner. “That’s how I feel. [Emelianenko] is going to come back, and I wouldn’t want to be the one to fight him in a rematch. You’re going to see him come out with a vengeance.

“That should be a pay-per-view fight. “[Werdum vs. Emelianenko II] is a fight fans are going to want to see. He dethroned the king.”

M-1 Global executive and Fedor’s right-hand man Vadim Finkelchtein said he was down to arrange an immediate rematch as well … probably.

“We’ll see, the future will show,” Finkelchtein matter-of-factly added. “Fabricio Werdum, this is the first fighter who managed to defeat Fedor. That’s why I certainly would think it would be a great thing to have a rematch to be able to prove that Fedor is still the best.”

Coker then stepped in and dropped a passive-aggressive dis directed towards his MMA counterparts by boasting about the luxury his company has of being able to choose between hosting the do-over on prime time television or PPV.

“To me, [PPV and CBS] are both fantastic,” Coker stated. “The beauty about CBS is the UFC could do five pay-per-views, and it could be one CBS broadcast in terms of viewership. The viewership [Werdum vs. Emelianenko II] could [garner], it would do 4 or 5 or 6 million viewers.

“That fight could [garner] more eyeballs on it than probably any of the big fights CBS has had since it started.”

It’s not as box office as a Fedor vs. Overeem heavyweight title bout could have been – assuming Emelianenko lived up to his 6-to-1 favorite status – but tuning in to see if he can prevent the only 0-2 skid of his illustrious career (which could certainly start to drum up questions regarding the soon-to-be 34-year-old’s future) is a good enough reason for most to watch.

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