The good news is that UFC heavyweight king Brock Lesnar had company president Dana White in absolute awe this past weekend at UFC 100. The bad news is that it wasn’t in a good way as the former WWE employee went ol’ school with it in order to stir up some controversy during MMA’s most anticipated event.
“I was blown away. I don’t think in the history of the UFC we’ve had anybody do that,” White stated of Lesnar’s behavior after his destruction of interim champ Frank Mir. “Any fighter will tell you, you get emotional out there at times. You say stupid things you don’t mean.
“Brock went so far over the top, I can’t even put it into words. WWE — that’s what it is. We had a talk. We talked like men, and he said he was sorry. He said, ‘I’m embarrassed by what I said.’ I take his word for it this time.”
If you haven’t heard, here’s a quick recap of the fiasco. After referee Herb Dean pulled the behemoth Lesnar off a battered Mir at 1:48 to go in the 2ndRound, Lesnar proceeded to flip off the entire Mandalay Bay crowd as they rained down a chorus of boos, much to the undisputed heavyweight champ’s delight.
Despite the chaos during his celebratory tirade, Lesnar was able to make the time to circle back and taunt his battered, yet classy, opponent directly in his bloodied-up mug.
He then took the mic and dissed the company whose logo sat smack-dead in the center of the Octagon that he just fought in, which just so happens to be one the UFC’s largest corporate sponsors.
“I’m going to drink a Coors Light,” claimed Lesnar. “That’s right a Coors. Because Bud Light won’t pay me nothin’.”
They might not be paying him “nothin,'” but they sure do pay the company that writes his checks somethin’. And that’s why UFC president Dana White went directly to Lesnar’s locker room after the event to rip the champ a new one.
“I come from a business that is purely entertainment,” stated a somber Lesnar. “Dana came back and we had our whip the dog session and I screwed up and I apologize. I acted unprofessionally.”
Most TRUE mixed martial arts fans were as disgusted as White was with his company’s heavyweight champ that evening. However, don’t think for a minute that everything that went down wasn’t masterminded by Lesnar beforehand.
He’s made no bones about his fascination with money, and has insinuated in the past that he wouldn’t even be in MMA if he wasn’t going to get compensated to his liking.
“I wouldn’t fight for peanuts,” were Lesnar’s exact words.
However, it’s days after the biggest show in MMA history and what is everyone talking about? What did ESPN dedicate their brief MMA segments to?
Lesnar and his shenanigans.
As the sport continues it’s penetration into the mainstream market with Lesnar as the UFC’s front man, “The Next Big Thing” has lined himself up perfectly for some massive sponsorship cheddar.
“It’s not who we are, and, to be honest, it’s not who he is,” White said of Lesnar’s antics.
Actually Dana, that may be exactly who Lesnar is.
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