With MMA blowing up in the U.K., it only made sense for Octagon brass to bring their highly popular UFC Fan Expo in London, England in October. The event will take place on October 15th-16th and will coincide with that weekend’s UFC 120 event, which features England’s own Michael Bisping.
“I am excited to bring a UFC Fan Expo to our incredible fans in Europe,” said UFC president Dana White. “People have been asking me about an International Expo ever since we held our first one at UFC 100, and now they have it – they’re getting two days of the best fan experience in all of sports, and on top of that an incredible fight card featuring Michael Bisping vs. Akiyama.”
UFC 120 boasts a pay-per-view quality card, but will be shown for free in the United States via same-day tape-delay on Spike TV.
UFC Fan Expo 2010 London, which will be held at Earls Court Exhibition Centre in London, marks the fourth official expo for the world’s biggest mixed martial arts promotion. However, this is their first venture on non-U.S. soil.
Between the Fan Expo and UFC 120, the UFC clearly wants to make a big splash in their return trip across the pond.