For the first time ever, millions of action sports fans will see the UFC and their event numbers racing around the ESPN X Games this weekend, as the UFC continues their aggressive cross-promotional partnership with PMR Motorsports.
X Games fanatics packed inside the LA Coliseum won’t miss the trademark UFC logo and numbers “117” and “118” on the 2007 Subaru Impreza WRX STI Rally Cars driven by Patrick Moro and Timothy Rooney of PMR Motorsports. 117 and 118 symbolize the next two blockbuster UFC events coming up in August.
UFC 117 takes place August 7th from the Oracle Arena in Oakland, CA. The card features a middleweight title scrap between champion Anderson Silva and the chatty Chael Sonnen.
Silva was in attendance Thursday night for the Moto X Freestyle Final, Women’s Super X Final and Men’s Super X Final.
UFC 118 will showcase the highly anticipated rematch between reigning champion Frankie Edgar and former king BJ Penn. That August 28th event takes place inside TD Garden in Boston.
“I am very excited to have UFC on board with us for X Games 16,” said Moro. “I think we are opening new doors to our sport everyday and I’m glad that PMR is the company that has a chance to prove these relationships can absolutely work both ways. The competition is going to be very fast as every year is at the X Games, but I have faith that our freshly built cars will be able to closely compete with them. I still didn’t really have a chance to celebrate our Super Production Championship and we are off to the next event. It is going to be a great one!”
Fans can catch the live Rally Car Racing and SuperRally action live on ESPN, Saturday, July 31st.