Dana White Officially Declares War On EA Sports

Written by Tim Ngo
July 15th, 2009

EA Sports' "MMA"

EA Sports is going to have one hell of a time trying to put together a legitimate MMA video game after UFC president Dana White put out this notice to anyone who would listen, “I’m telling you straight-up, I’m at war with them [EA Sports] right now. That’s how I look at it.”

What does that mean for video game giant EA Sports? Simply put, White and the UFC will outright blackball any fighter who appears on any EA Sports “MMA” video game.

It was EA who turned down a proposal by the UFC to make the promotion’s official video game, which forced the UFC to sign a deal with THQ, which released the popular “UFC Undisputed 2009” earlier this year.

“EA Sports told us ‘you’re not a real sport … We want nothing to do with this,'” White explained.

For up-and-coming MMA fighters, the UFC is the pinnacle of the sport, and that’s where the line in the sand has been drawn. Will it be worth it to be in a video game if it means throwing away any chance of signing with the UFC?

If we had to play devil’s advocate, what if Fedor Emelianenko signed on to appear in “MMA,” would White still not pursue the sport’s greatest fighter over a video game beef?

There’s a serious game of chicken here and neither side is budging. Let’s see which non-UFC fighter blinks first.

Who knew gaming could get so personal?

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