After yesterday’s bombshell announcement between CBS and ProElite, the UFC for the first time in a long time had their backs against the wall. Later in the day UFC.com was reporting that UFC President Dana White was going to make a ‘major announcement’ at 1PM ET today during the UFC 82 pre-fight press conference. That announcement was Bud Light’s sponsorship of the UFC.
Bud Light is now the official beer sponsor of the UFC (which unfortunately takes Mickey’s out of the picture). The deal according to UFC.com is a three-year agreement that begins on May 24th at the UFC 84: Ill Will event from the MGM Grand Garden Arena in Las Vegas, Nevada.
On top of that, June 1st will also be the debut of Bud Light’s sponsorship of the WEC. If you didn’t know, ZUFFA owns the WEC as well as the UFC so the deal makes sense.
For those who didn’t have a chance to listen to last night’s edition of “The Run Down” Radio Show, we had Crooklyn from CageSideLive.net join us as we previewed both the IFL’s event on Friday as well as UFC 82 on Saturday. You can listen to the show by heading over to The Run Down page and clicking on the play button!
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