Pop music icon MC Hammer stormed onto the MMA scene earlier this summer with the launch of Alchemist Management, a promotion, marketing, management and brand-building firm for mixed martial artists. As expected, Hammer was Too Legit to Quit there, as Alchemist Clothing will make its official debut tonight at “UFC Fight Night 22.”
The colorful new lifestyle clothing line is based on the premise that there are no limits to greatness when an individual has a committed focus, determination and dedication to accomplishing the goal at hand. The three-time Grammy Award-winner provided input as to the direction and design of Alchemist Clothing products based on his more than three decades of experience in the entertainment business.
“MMA is the fastest growing sport on the planet and its fans share a unique style and lifestyle,” said MC Hammer. “Alchemist Clothing captures that sense of style and will appeal to the vast demographic that is so passionate about MMA and style in general.”
Nate “The Great” Marquardt, coincidentally an Alchemist client, will be donning a Signature Series “walkout shirt” tonight inside the Frank Erwin Special Events Center on the campus of the University of Texas.
The T-shirt line consists of both men’s and women’s styles and designs. Prices for Alchemist Clothing will start at $24.00.
“This is the first step in the expansion of Alchemist as a lifestyle brand,” said Alchemist Management President Lex McMahon. “These fashion-forward shirts have an appeal beyond the MMA cage and will be at home in the hottest clubs and restaurants.”
Alchemist Management launched in July with a stable of 10 MMA fighters and has since signed heavyweight contenders Brendan “The Hybrid” Schaub and “Stefan Skyscraper” Struve.