Paul Heyman is one of professional wrestling’s most iconic and influential figures. His unparalleled understanding of what moves the needle has many MMA fans pondering when he’ll make the inevitable jump over to the world of mixed martial arts.
For those anxiously awaiting Heyman’s transition, perhaps you should start “Looking for Larry” – as in his production company that launched an advertising department in August. Heyman wasted no time in hustling for his first client, as “EA Sports MMA” was already sitting in front of his doors before the office even opened.
The gaming giant acquired Heyman’s services to produce five promos for their upcoming video game, which hits shelves on October 19th. The debut episode was released just moments ago and stars Strikeforce welterweight champion Nick Diaz.
It wasn’t a coincidence Diaz gets first scratch, as he’ll be headlining Saturday’s Showtime broadcast against mortal enemy KJ Noons.
Please click the media player below to watch Heyman’s entertaining piece: