Former pro wrestling visionary Paul Heyman began a new chapter in his life last week after signing a deal to help promote the upcoming release of “EA Sports MMA.” The marketing wizard dropped the first of five personality-driven videos last Friday and has quickly followed up with some more captivating work today.
While Strikeforce welterweight champ Nick Diaz starred in last week’s debut episode, MMA icon Frank Shamrock takes the stage in the latest installment.
“We’re very proud of this piece,” stated Heyman. “Frank Shamrock is one of the true pioneers of mixed martial arts, one of the greatest fighters of all time. Now, retirement has become his prison, because inside his body beats the heart of a fighter. Frank Shamrock isn’t the type to retire, he wants to fight. He’d love to enter the cage and compete again. Now, the only way for him to do so, is for the gamer to be Frank in the game.”
Doing his best Brett Favre impersonation (no, he’s not allegedly sending pee-pee pictures to a woman that’s not his wife), old man Shamrock hops out of the rocking chair in hopes of reliving his illustrious fighting career.
All kidding aside, the short film shows the former champion is still chomping at the bit to avenge his loss to Cung Le. At the same time, he hasn’t taken his eye off a toe-to-toe battle with big brother Ken, either.
Although Frank will never compete professionally again, fans will be able to see one of the true legends of mixed martial arts “get back” in the cage as a playable character on October 19th. That’s when EA Sports’ highly anticipated video game finally hits the shelves.
Please click the media player below to watch Heyman’s latest masterpiece: