Although Paul Heyman’s longtime buddy Brock Lesnar will be headlining the biggest fight card of the year when UFC 121 rolls around this Saturday, it hasn’t stopped the marketing mastermind from releasing the fourth installment of his highly popular vignettes for “EA Sports MMA.”
The gaming giant recently acquired Heyman’s services to produce five promos for their heavily hyped video game, which hit shelves this morning in North America. His latest piece features former Strikeforce middleweight champion Cung Le.
“Cung Le is one of the most exciting fighters in the history of the Strikeforce promotion,” Heyman stated. “His beliefs are deeply routed in honor, and his philosophy combines knowledge and wisdom passed down from generation to generation, with simple, basic street law he has learned in his years as a fighter.
“Cung is most intriguing, and we wanted to capture the mindset one must achieve in order to truly take on that enormous persona in the video game.”
In case you missed the first three installments from “Looking for Larry,” Heyman’s production company that launched an advertising department in August, here’s a look at his videos with Nick Diaz, Frank Shamrock and Fabrico Werdum.
Please click the media player below to watch Heyman’s latest masterpiece: