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UFC Extends Exclusive Partnership with THQ Through 2018

Written by Tim Ngo
October 20th, 2010
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THQ's UFC Undisputed 2010 Cover

On the very same day that “EA Sports MMA” was released, fellow mixed martial arts gaming rival THQ announced they extended their exclusive agreement with the UFC through 2018.

“Working closely together with [Octagon president] Dana White and the incredible team at UFC, we plan to continue to deliver outstanding interactive UFC experiences to gamers around the world in all new ways, including social, mobile and brand extensions,” stated THQ executive VP Danny Bilson.

Now that EA Sports has officially hit the market, and enjoying solid reviews, one has to wonder what the genre’s originator has in store for their next edition.

As an MMA promotion, Strikeforce may pale in comparison to the UFC, but their partnership with EA Sports has allowed them to become a major threat to mixed martial arts’ premier promotion in the virtual world.

Although “UFC Undisputed 2010” produced disappointing sales in comparison to its predecessor, it has served as a critical learning experience for both THQ and the UFC.

In response to the underwhelming demand for their product in the marketplace, THQ has decided to slow down the game’s release cycle to every 18 months. Most sports titles receive a standard 12-month window.

The next UFC Undisputed title isn’t expected to be released until December 2011, at the earliest.

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