In one fatal Josh Barnett swoop, Affliction Entertainment appears to have become a thing of the past. According to reports, the popular clothing company will cease all mixed martial arts promotional efforts in order to become an official sponsor for the UFC.
Kevin Iole of Yahoo! Sports first reported the news on Friday afternoon, and a UFC official told MMAWeekly.com that a joint announcement between the UFC and Affliction is expected shortly.
Word just hit the street, so few details about the agreement are known at this point, however it’s possible that you could see Affliction plastered all over UFC fighters as soon as UFC 101 on August 8th in Philadelphia, Pennsylvania.
The world’s largest MMA organization offered Affliction a similar deal after their second promotion, “Day of Reckoning,” earlier this year. It would allow both companies to focus on what they did best, with all parties prospering together.
That agreement would have had Affliction creating and printing co-branded shirts exclusively for UFC events. It would also allow Affliction to once again sponsor UFC fighters.
Affliction scoffed at the notion, stating they were here to stay as a legit contender to the UFC. In light of today’s canceled “Affliction: Trilogy” event, it appears that we can add another organization to the list of casualties.