Dana White: Scott Coker Comparing Himself to Bob Arum is a “Joke”

Written by Tom Ngo
November 5th, 2010

UFC President Dana White

Earlier this week, Strikeforce CEO Scott Coker compared his promotional style to that of UFC head honcho Dana White. Coker liken their personalities to boxing promoters Bob Arum and Don King, respectively, much to the dismay of Mr. White.

While White had nothing to say about his comparison to the boisterous Don King, MMA’s most powerful man did take exception to his stateside counterpart thinking he’s anywhere near Arum’s league.

“He [expletive] wishes he was Bob Arum,” White told MMAjunkie.com during Thursday’s “The Ultimate Fighter 13” tryouts in Las Vegas, Nevada. “Are you [expletive] me? Bob Arum put on some of the biggest fights in boxing history, and Bob is actually successful and made money.

“For you to compare yourself to [expletive] Bob Arum is hysterical. You can call me Don King or whatever you want. But calling yourself Bob Arum is a [expletive] joke.”

Although he’s busy leading the world’s premier mixed martial arts promotion into the next decade, White does keep an eye on his rear-view mirror just to make sure his rivals are doing their part to contribute. While the brash promoter has never been one to publicly ask for help, he let it be known that the UFC loves having Strikeforce around.

“We couldn’t care less (what they’re doing),” White said. “But we don’t want them to blow their brains out and go away. We need these guys to exist. Listen, whether they want to believe it or not, they’re the small show. They’re a feeder show. Whether they want to believe it, that’s what they are. We need them,” White stated.

“When you’re a tiny little feeder show and hanging on by the skin of your teeth, and you compare yourself to Bob Arum, are you kidding me? What a [expletive] joke. Bob Arum has put on some of the biggest fights in history, and he’s been incredibly successful. [Coker] has done neither.”

To Coker’s credit, he has landed a major network deal with CBS, while UFC brass continue to search for the perfect partnership before they showcase their Octagon on primetime television.

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