UFC president Dana White has confirmed an earlier report that Affliction Entertainment will immediately cease all fight promotion activities to join the planet’s biggest MMA organization in their quest for utter domination.
“We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the octagon wearing the Affliction brands,” UFC president Dana White stated. “Affliction is an innovator of mixing fashion with this sport, and we are looking forward to working together to promote the sport.”
In exchange for backing away from further event competition, Affliction will once again be an official authorized sponsor for the UFC.
“Our brand is synonymous with the ‘Live Fast’ approach to life, and UFC is the perfect venue for us to market our brand,” Affliction co-founder Eric Foss stated. “We have come to an agreement with the UFC, which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights.”
Did you hear that? We should shortly be seeing a barrage of fighters entering the Octagon plastered in the trendy tribal fatigues!
Affliction made their name a few years back when they became chummy with some of the UFC’s most successful fighters. Champions such as Chuck Liddell, Quinton “Rampage” Jackson and Georges St-Pierre all have signature shirts with the company.
UFC Hall of Famer Randy Couture has the best business relationship with Affliction as they have a sub-division under Affliction Clothing, Xtreme Couture.
In 2008, the UFC banned Affliction from sponsoring any of their fighters after word got out that they were looking to start up their own mixed martial arts organization.
They put on two shows, reportedly losing millions in the process. Affliction and it’s VP, Tom Atencio, gave a valiant effort, but in the end, they ended up as another organization taken down by MMA’s monopoly.