In Zuffa, LLC’s latest efforts to stop the insurmountable battle against Internet piracy, the UFC’s parent company has reportedly issued a cease and desist letter to Google, Inc.
Octagon brass are requesting the World Wide Web’s single-largest search engine to stop linking to websites that illegally stream their live pay-per-view shows, as well as exclusive archived content.
This past July, Zuffa subpoenaed two of the more popular streaming websites – Justin.tv and Ustream.tv – demanding them to reveal the identities of users who had uploaded UFC videos for free.
UFC 119 took place September 25th, just four days prior to their attack on Google. Spike TV offered two gratis preliminary bouts to help hype the show, but fans still scoffed at the notion of having to drop $44.95 on the star-dudded roster.
While Zuffa’s motives for wanting to protect their profits are obvious, the letter also provides an EXTENSIVE list of sites that freebie-hungry MMA fans can now use as a channel guide of sorts.
Here is the UFC’s complete cease and desist letter to Google:
September 29, 2010
Mountain View, CA, USA
Sent via: email
Re: Dmca copyright
On behalf of Zuffa, LLC and/or its subsidiaries and affiliated companies, I
am writing to notify you of the infringement of Zuffa, LLC’s intellectual
property rights in the titles identified in this email in Google search
Demand is hereby made that Google take immediate action to stop such
The search results and links identified in this email are specific examples
of Google search results linking to images, artwork, video files, video
streams and websites that infringe upon Zuffa, LLC’s intellectual property
Zuffa, LLC hereby demands that Google promptly remove and disable the links
to all unauthorized copies of works whose copyrights are owned by Zuffa, LLC
of which it is aware, including the infringing files identified in this
This letter is not a complete statement of Zuffa, LLC’s rights in connection
with this matter, and nothing contained herein constitutes an express or
implied waiver of any rights, remedies, or defenses of Zuffa, LLC in
connection with this matter, all of which are expressly reserved.
The undersigned has a good faith belief that use of the materials in the
manner described herein is not authorized by Zuffa, LLC, its agent, or the
law. The information in this notice is accurate. Under penalty of perjury,
the undersigned is authorized to act on behalf of Zuffa, LLC with respect to
We appreciate your prompt attention to this important matter.