According to MMAJunkie.com, Spike TV’s “UFC 123 Prelims” show garnered a 1.1 household rating and an average audience of 1.5 million viewers. Although this particular hour-long lead-in didn’t come with the added hoopla that surrounded UFC 121, Saturday’s live airing matched its predecessor’s numbers nonetheless.
As customary with every Octagon event, the broadcast drew solid numbers in the key demographics, including a 1.31 score among Men 18-49 and a 1.21 rating among Men 18-34.
The freebie show took place inside the The Palace of Auburn Hills in Detroit, Michigan and featured Mark Munoz’s hotly contested unanimous decision win over Aaron Simpson, as well as Brian Foster’s 2ndRound guillotine submission of Matt Brown.
The UFC first offered the teaser for UFC 103 in September 2009 to help promote the struggling fight card. The special proved to be an effective means of generating last-minute pay-per-view buys and the powers that be have sporadically kept the good times rolling.
Based on Junkie’s report, Spike has offered a total of 13 “UFC Prelims” shows to date. This past Saturday’s is currently locked in a three-way tie for third, just behind UFC 109‘s 1.7 million viewers and UFC 114‘s 1.6 million watchers.
Spike TV is available in 98.6 million homes and is a division of MTV Networks. A unit of Viacom, MTV Networks is one of the world’s leading creators of programming and content across all media platforms.