Bellator Fighting Championships CEO Bjorn Rebney announced Tuesday the company has inked a three-year broadcast deal with MTV2. The Music Television’s little brother will telecast two live tournaments per year, plus a collection of special feature events starting in 2011.
“We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys,” said Rebney. “With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters.”
Bellator puts a unique spin on the world of mixed martial arts. The up-start company offers 12-week, eight-man tournaments in respective weight classes. Coincidentally, Bellator’s first tourney of the new decade will premiere around the same time March Madness rolls around.
“MTV2 is the perfect home for the intense mixed martial arts action of Bellator,” Eric Conte, SVP of programming and production for MTV2. “MMA is at the top of our audience’s wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air.”
Bellator events are held in venues all across the country. Their cards have previously aired on Fox Sports Net, NBC, bi-lingual channel Mun2, ESPN Deportes, and the Score. Although, only fans with access to east coast feeds were able to watch the shows live.
However, the company is also expected to expand their partnership with FOXSports in the new year. It was reported earlier this month Bellator events would air live across the nation for the first time in company history.