Two years ago, CNBC took MMA fans behind the scenes of the UFC in their documentary entitled “Ultimate Fighting: From Bloodsport to Big Time.” Tonight, they are once again going to provide exclusive backstage access to the world’s biggest mixed martial arts organization in “Ultimate Fighting: Fistful of Dollars.”
Scott Wapner travels to Germany for last month’s UFC 99 event, the organization’s first-ever in mainland Europe. They followed president Dana White and co-owners Lorenzo and Frank Fertitta as they prepped for another solid pay-per-view payday.
Hear what the UFC’s brass has to say about the sport’s past, present and future, as well as how they have managed to grow at a 30% clip while recession has ravaged the economy and their sports counterparts.
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