The UFC Partners with ESPN to Reach U.K. Fans

Written by Tim Ngo
July 27th, 2009


UFC’s New U.K. Deal With ESPN – Due to Setanta Sport’s financial woes, England’s UFC fans have been left hanging high and dry for Octagon action.

However, it’s being reported that president Dana White will announce on tomorrow’s conference call that the world’s largest MMA promotion will be partnering up with ESPN to broadcast their shows in the United Kingdom.

According to The Sun, the two sides will start-up their partnership immediately, as August 8th’s UFC 101 event will be broadcast on ESPN’s upcoming U.K. channel, which is set to debut on August 3rd.

When a UFC official was asked about the proposed deal, the unnamed source responded by saying, “You’ve got good ears.”

The UFC has already been working with ESPN over the last several months, including having their events highlighted on ESPN’s SportsCenter as well as helping out with ESPN.com’s ‘MMA Live’ show.

With the UFC’s popularity at an all-time high in the U.K., the company will have an opportunity to showcase their British talent in front of their fellow countrymen, particularly “The Ultimate Fighter” winner Michael Bisping.

UFC 101 will be jumping off inside the Wachovia Center in Philadelphia, Pennsylvania. The card will be headlined by a lightweight title match between current champion BJ Penn and challenger Kenny Florian.

If that wasn’t enough, middleweight king Anderson Silva will be opening for the 155-pounders as he will be taking on former UFC champion Forrest Griffin in a light heavyweight affair.

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