Dana White Pushes Social Media Boundaries to Blast Open Mainstream Doors

Written by Tom Ngo
January 25th, 2011

UFC Dana White Facebook

UFC president Dana White’s 10-year contribution to the game of mixed martial arts can never be measured. His out-of-the-box vision has put the violent sport on the doorstep of mainstream acceptance.

However, as the Internet continues to influence the way businesses operate, the brash promoter is breaking new ground by cozying up with a couple of the world’s most popular social networks.

White has long professed his undying love for Twitter, where he consistently updates his 1.2 million followers on the ins and outs of the Octagon. Not only has he used the blue bird to break news and squash ridiculous rumors, White has also teased fanboys with open-ended tweets in order to register unprecedented levels of hoopla.

While the NFL and NBA, America’s two most popular sports, face the possibilities of lockouts next season, White continues to go about his Lewis and Clark ways in order to discover new platforms to showcase his product.

Last Tuesday, White masterminded a deal with Facebook to broadcast two, which quickly morphed into four, live preliminary bouts for this past Saturday’s “UFC Fight for the Troops 2” show.

According to MMAPayout, the company captured more than 66,000 new “Likes” on their Facebook page from the time the announcement was made (4,547,665), to when the Green Bay Packers sealed their Super Bowl XLV fate on Sunday evening.

Not too shabby of a return for a two-hour stream, particularly since countless amounts of friends saw their friends befriend the UFC. (Make sense? That’s how all the kids are talking these days.)

Facebook currently has more than 500 million active users, with most fitting perfectly into the Octagon’s key demographics. To help deepen their footprint on facebook, the UFC changed their Twitter profile bio to ‘Get updates from behind the scenes at UFC events and breaking news http://www.facebook.com/ufc.’

How influential are these two social networks in today’s day and age? According to a study conducted by Retrevo, 11 percent of those under the age of 25 would actually interrupt sex to address a message.

White has been accused of being many things throughout his controversial reign, but falling behind the curve is certainly not one of them. Many believe the final piece to the mainstream puzzle will come once Madison Square Garden is able to open its historic doors to MMA.

The question is, can White persuade New York’s State Senate to “Like” their FB page?

Facebook and Twitter today, MSG tomorrow?

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