UFC Inks Four-Year Broadcast Deal with Rogers Sportsnet in Canada

Written by Tom Ngo
March 7th, 2011

UFC President Dana White

As we all know, the Canadians love them some Octagon action. Today, the Ultimate Fighting Championship and Rogers Sportsnet announced a four-year broadcasting agreement that will ensure our neighbors to the north won’t miss a beat – or beat down.

“We’re excited to announce a new deal with Rogers Sportsnet that will put the UFC in millions of homes in Canada,” UFC president Dana White said. “Canada is an amazing market for this sport and we look forward to bringing the fans more UFC programming. We’re happy to have a strong television partner in Canada like Rogers Sportsnet.”

Sportsnet, the live-event high-definition leader in Canada, will provide live preliminary fights for UFC pay-per-views, “UFC Fight Night” shows and “The Ultimate Fighter” reality series.

“This deal cements our commitment to bring fans the best UFC coverage in Canada,” Rogers Broadcasting president said Scott Moore. “Sportsnet is excited about this partnership with the UFC as the sport continues to rapidly grow in this country and beyond.”

Sportsnet has been broadcasting UFC programming for the past four years. “Showdown” Joe Ferraro is the featured UFC analyst for Sportsnet Connected and sportsnet.ca.

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