On Wednesday, the UFC announced they have renewed their contract with Bud Light. The sponsorship deal ratchets up Bud Light’s promotional commitment in several areas, including a special live fight event in September.
As part of the revamped agreement, Bud Light will be the presenting sponsor of four UFC pay-per-view events per year instead of just two. Their logo will continue to be plastered throughout all UFC events, including inside the Octagon, on press conference and weigh-in banners, as well as integrations into the promotion’s digital assets including UFC.com and the UFC’s Facebook page.
“Bud Light’s sponsorship deal with us a few years ago was a milestone for our organization and the sport,” UFC president Dana White stated. “We couldn’t be more excited about working with Bud Light and continuing our strong relationship.”
All that is fine and dandy for the two powerhouse corporations, but here is where the fans will benefit; Bud Light and UFC will work together to present one special promotional event per year, with the first card kicking off September 17th in New Orleans, Louisiana. Spike TV will broadcast the show.
As if that weren’t enough, Bud Light is upping the ante by offering up the “Battle on the Bayou” national sweepstakes, which is a three-day, two-night UFC experience in the Big Easy. Fanboys will have access to the weigh-in, a concert and special meet-and-greet with countless Octagon stars. Please go to Facebook.com/BudLight for additional information.
“Bud Light’s first three years with the UFC have focused largely on growing awareness and viewership of the sport at bars, restaurants and all the other places Bud Light is sold across the country,” said Mark Wright, vice president of media, sports & entertainment marketing, Anheuser-Busch, Inc. “Having brought the UFC to more people, we want to start bringing more people to the UFC by creating exclusive fan experiences only Bud Light and the UFC can deliver. ‘Battle on the Bayou’ is a first and unprecedented step in that direction.”