Thanks to tremendous growth in its Hispanic fan base, the Ultimate Fighting Championship announced Monday it will launch UFCLatino.com. The website is dedicated to providing unique content to Octagon fans in both Spanish and English.
“The UFC has become a really popular sport with Hispanic fans based in the U.S.,” UFC president Dana White said. “We’ve seen the fan base grow and grow, so we’re excited to launch UFCLatino.com as a way to continue to serve Hispanic fans. We’re fortunate to have great Hispanic champions such as Cain Velasquez and Dominick Cruz and we want our fans to have access and feel connected to our athletes.”
The site will cater to the culture of Hispanic fans who are drawn to the UFC’s fast-paced, exciting action. Furthermore, the website will include news, video and special content featuring charismatic Hispanic stars such as UFC heavyweight champion Cain Velasquez, bantamweight champ Dominick Cruz, Diego Sanchez, and Octagon hottie Arianny Celeste.
“I am extremely proud of my Hispanic heritage and honored to have such great support from the Hispanic fans,” Velasquez stated. “UFCLatino.com is such a great way for Hispanic fans in the U.S. to keep up with UFC news and enjoy content in both Spanish and English. I’m excited that I’ll have the opportunity to be featured at UFCLatino.com and encourage Hispanic fans to visit the site.”
UFCEspanol.com will remain intact. However, that website is offered only in Spanish.