On Monday, the Ultimate Fighting Championship announced it had reached a multi-year sponsorship renewal with Harley-Davidson. The world’s most famous motorcycle maker, which first became a core sponsor of the UFC in 2008, will continue to be featured across multiple platforms including pay-per-view and television broadcasts, online, as well as inside the Octagon.
The two powerhouse companies also reported the launch of a new promotion that gives fans the opportunity to bring a UFC event to their city in late 2012. Beginning next month, fans can visit http://www.ufc.com/hometownthrowdown and vote for their city to win the Hometown Throwdown event.
The city finalists will be announced in early 2012, with the winner being crowned in the spring. The event is expected to be held next summer.
“Harley-Davidson has been a great partner for the UFC since 2008 and we’re excited to continue working with them for years to come,” UFC president Dana White said. “We love keeping the fans involved and so does Harley-Davidson, so we’re also excited to partner with them for the Hometown Throwdown. This is a great promotion.
“Fans are always asking for us to bring a UFC event to their city and now they’re in control. If they want the UFC in their city, they just have to rock the vote.”
Further demonstrating its commitment to Octagon athletes, Harley-Davidson was instrumental in the UFC putting on its first event in the state of Wisconsin on Sunday night. In front of thousands of fans at the Bradley Center in Harley-Davidson’s hometown of Milwaukee, Chris Lytle defeated Dan Hardy in the night’s featured attraction.
For his submission victory, the UFC’s biker buddies awarded Lytle with a 2012 Harley-Davidson HD Blackline motorcycle.