Cain Velasquez Looking to Cash In on Free FOX Fight

Written by Tom Ngo
September 5th, 2011

UFC Heavyweight Cain Velasquez

Heavyweight champ Cain Velasquez knew he was defending his title against Junior dos Santos. However, up until last Thursday he didn’t know it would take place on the most monumental card in Octagon history. When Velasquez got the call to headline UFC on FOX, instead of the UFC 139 pay-per-view broadcast taking place following weekend, there was no hesitation in accepting the scrap.

“I’m happy that they chose our fight,” Velasquez told USAToday. “It’s perfect timing. I want everybody on Fox to see my fighting style, to really become a fan of the sport. The way that I throw and the types of fights that dos Santos has, it’s going to do that. We’re going to be guys that people are going to be looking to.

“It’s definitely a big thing with them having that partnership, and then for us to be on that first fight on Fox is a big thing.”

After steamrolling Brock Lesnar last October to capture the 265-pound crown, Velasquez reportedly entered an exclusive club which allows him to earn a percentage of the PPV buys he participates in. Although he’ll now be making his first ever title defense on free TV, the 29-year-old states he will be well compensated for headlining the UFC’s primetime debut.

“They took care of it. They’re telling us we’re going to make so much out of it. It’s all working out, so we’re happy,” he said of his payday.

In addition to the top secret discretionary bonus the UFC will stuff in his back pocket, Velasquez believes the unprecedented publicity that successfully defending his belt on national television provides will also pay dividends down the road.

“Pretty much for sponsorships later on,” Velasquez said of scoring lucrative endorsement deals. “For having that big exposure, people recognize you more. With that comes bigger sponsorships, so hopefully that comes from that fight.”

UFC on FOX takes place November 12th inside the Honda Center in Anaheim, California. The live broadcast begins at 9PM ET/6PM PT.

Don’t forget to follow @5thRound on Twitter, Facebook and Google+!