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Sponsors Flock in Droves for UFC on FOX

Written by Tom Ngo
September 20th, 2011
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What recession? Who doesn’t want a piece of MMA? New York, are you paying attention? During Tuesday’s UFC on FOX press conference, FOX Sports president Eric Shanks reported the company has sold all available advertising space for their mixed martial arts debut.

Although Shanks wouldn’t divulge the magic number they are hoping to hit as far as viewership, he did reveal any sponsors looking to advertise during their hour-long broadcast is completely out of luck.

“We have to beat ‘Two And A Half Men’s’ premiere from last night,” Shanks jokingly stated. “We’re not going to predict numbers, but I will say that as of yesterday, the entire fight is sold out from a ad sales perspective. It sold out like that.”

In case you were wondering, the Charlie Sheen-less sitcom garnered nearly 28 million viewers on Monday night.

While the Octagon has assisted their new partners in drumming up business, FOX isn’t riding anyone’s coattails. According to UFC president Dana White, the network has more than returned the favor despite the fact their contract hasn’t even officially kicked in yet.

“When I say FOX has been an amazing partner, they’re not even our partners yet,” White expressed. “The deal doesn’t event start till January. These guys have gone above and beyond what we ever expected. The next seven years are going to be amazing.

“We’ve gotten more credibility now because we’re on FOX with all these big sports leagues. The fact these guys are reaching out to these other sponsors and they’ve had a great response is big not only for us, but for the fighters, too. This will trickle down to everybody.”

UFC on FOX takes place November 12th inside the Honda Center in Anaheim, California. A heavyweight title tilt between champion Cain Velasquez and Junior dos Santos is the only bout scheduled to air live.

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