Fans may have noticed the MusclePharm logo appearing on numerous UFC fighters in recent months. Well, get ready to see it plastered inside the Octagon for several years to come.
On Thursday, the Ultimate Fighting Championship announced MusclePharm will serve as the official nutritional supplement supplier of the UFC in the U.S. and Canada. The Denver-based company will be featured in a variety of UFC programming, including national television spots and pay-per-view broadcasts.
“We’re excited to have MusclePharm as the official nutritional supplement supplier of the UFC,” said UFC president Dana White. “The team at MusclePharm is committed to helping grow the sport of mixed martial arts. Having them on board as a sponsor of UFC is great for our fans and athletes.”
Quinton “Rampage” Jackson has been preparing for Saturday’s UFC 135 shootout against light heavyweight champion Jon Jones at MusclePharm’s 35,000 square foot Sports Science Center in Colorado. Rampage has secluded himself inside the high tech facility for the last several months.
“This strategic partnership with the prestigious UFC organization is the ideal platform and opportunity for both MusclePharm and UFC athletes, as our company offers a full line of cutting-edge products line that fuels athletes both safely and effectively,” MusclePharm president Jeremy DeLuca stated. “We are thrilled about this opportunity and I would like to personally thank the entire UFC family for their enthusiasm and continued commitment to our brand.”
MusclePharm replaces BSN as the UFC’s official supplement supplier.